Image

Listing Strategy

73820 Shadow Lake Dr, Palm Desert, CA 92260
Image
Image

Our Track Record

Image
Image
Image
Image
Image
Image
Sales Performance
★169 Combined Total Sales
★6x Top Producers
★3x Social Media Influencer
★2025 Real Trends Verified.
Awards
★2025 & 2022 -  Top 10 Agent in CA
★2x - Top 20 West Region
★4x - County Top 5
★175 Reviews - 4.9 Stars on RMA
Community Involvement
★Food Drive Participant
★Free Santa Photos for Commu
Notable Achievements
★2010 B.S. Missions
★2010 - Who's Who's
Image

Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
Image
Image

Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
★
Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Aaron Lanning is a reliable, honest, and communicative realtor who makes buying or selling smooth and stress-free. His experience, integrity, and personal care build trust and deliver outstanding results. Highly recommended.
[Read More]
Met Aaron during a move and later hired him to list our home. Honest, strategic, and professional—never overpromising and always delivering. Balanced financial and emotional needs, stayed transparent, and made a stressful process calm. Highly recommended.
[Read More]
If every agent were like Aaron, everyone would sell to him. Patient, kind, hard‑working. As a picky former law‑enforcement officer, I highly recommend Aaron—thank you for your honesty and perseverance.
[Read More]
Aaron and his team guided us through this new chapter with honesty and expertise. Thank you for making our dream come true — from me, my husband Luis, and our children. Read the reviews: Aaron makes the impossible possible.
[Read More]
My 83-year-old friend's Hemet rental sold quickly with Aaron: listed in a week, buyer in two, closed in 30. Handled mostly by phone; Aaron and his team were professional, reliable — best realtor we've used. Thank you, Aaron.
[Read More]
Aaron was fantastic — skilled, efficient, and a problem solver who went above and beyond. He handled details during our move and kept both my husband and me informed via group text.
[Read More]
Amazing experience selling our home with Aaron—professional, knowledgeable, and attentive. He guided us through pricing, negotiations, and closing with clear communication and support. Highly recommend!
[Read More]
Thanks to Kosta & Lanning for a stress-free home sale. Aaron was responsive, knowledgeable, and made the process excellent. Highly recommend for buying or selling.
[Read More]
Thanks so much — it went so much smoother with your help. I’m excited to start my remodel and this new chapter. Thank you for your support!
[Read More]
Could not have done it without you!! Aaron was amazing! My ex and I were selling a house with little to no communication with each other. I wasn't sure this would be even possible. Aaron was able to work with both of us separately and make sure everything was taken care of smoothly and quickly. He anticipated and/or found quick solutions to what little bumps came up and made sure that we did not get stalled or slowed by surprises. Aaron communicated well, was supportive and encouraging throughout, knowledgeable and efficient, and just an absolute joy to work with! I could not make a higher recommendation!
[Read More]
Aaron and his team did an amazing job helping me with my first home purchase. He explained step by step what I needed to do or what was happening next! I would highly recommend him to anyone looking for an experienced agent!!
[Read More]
Greta to work with and closing the deal. Great at helping with issues during escrow and resolving it. He went above and beyond to make sure we were happy with the entire experience.
[Read More]
Aaron is an amazing find; persistent, thorough, collaborative, encouraging and passionate. He was on point from introduction to closing. A consummate professional, available 24/7. Aaron gets the job done like no other. Highly recommend him for sellers and buyers. You won’t find better.
[Read More]
It has been an absolute pleasure working with Aaron for both the sale of our previous home and the purchase of our new replacement home. We chose to work with Aaron after interviewing multiple real estate agents and we could not have made a better decision. My wife and I are probably not the easiest to work with as we likely required a lot more hand-holding than the average clients but Aaron was very patient and helpful throughout the entire process. The two most important characteristics we looked for when hiring an agent: (1)They were a great communicator and (2) They were a great educator. Whenever we had a question (and we had many), Aaron was very quick to respond regardless of time of day and/or day of the week. He is very knowledgeable when it comes to all things real estate. We appreciated that he was not pushy at all when it came to decision making. He would present us with all options, give us the pros and cons to each, and ultimately let us decide. We appreciated how he was always educating us regarding the process of real estate transactions which we learned was quite complex. Although this is not our first real estate transaction, we can confidently say that we felt much more informed this time around. Anyone who has bought or sold a home knows that it can be very overwhelming but it felt great to know we had such a great resource we could turn to. I would highly recommend Aaron to our friends and family because I believe he will take great care of them as he did with us. -Emmett and Sophia-
[Read More]

Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
Image

Most Recent Seller Blogs

SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 2]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.kostalanning.com/blog/2025/11/25/your-home-buyer-wants-to-extend-the-closing-date-part-2
Image
SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 1]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.kostalanning.com/blog/2025/11/18/your-home-buyer-wants-to-extend-the-closing-date-what-now-part-1
Image
SELLER
How Many Showings Does It Take To Sell A House?
Photos, videos, and virtual tours—these are all great ways to showcase your house to buyers when selling...
Read the full article here:
www.kostalanning.com/blog/2025/9/16/how-many-showings-does-it-take-to-sell-a-house
Image

Marketing Plan

01

Events & Open Houses

Image

02

Digital / Online Campaigns

Image

03

Door Knocking, Flyers and Brochures

Image

04

Partnership and Network

Image

05

Print Advertising

Image
Image

Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

Image
Image

Ad Marketing Report

Sample data is being displayed
Image
Image
Image
Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of an Ad

12,742
Expected views on ad

Weekly Snapshot

6,011

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads


8,300 People saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People expressed interest

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
Image

73820 Shadow Lake Dr

Palm Desert, CA 92260

Image

Aaron Lanning

aaron@kostalanning.com
(951) 547-0716
www.kostalanning.com/about-me/aaron-lanning
4 bed
2 bath
Image
Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
Image
For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

Out of the 87,050 people reached through my Facebook advertising campaign in this area, potential homebuyers in your area have shown interest in a 4-bed, 2-bath home like yours.

I've surfaced people in my database looking for a home like yours in Palm Desert!

Name: Ella Anderson

Phone: (715) 426-4659

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Andrew Harris

Phone: (517) 987-7158

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Hannah Gonzalez

Phone: (416) 869-3979

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Joshua Richardson

Phone: (617) 227-7323

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Emma Lopez

Phone: (318) 364-4999

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Amelia Hernandez

Phone: (418) 785-3376

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
Image

Time to get a bigger one

Image

Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

244,905

Views on my personal ads on social media
2% increased

8,256

Active home buyers searching on my website
2% increased

506

Active buyers I'm targeting with Facebook ads everyday
2% increased

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 73820 Shadow Lake Dr, Palm Desert, CA 92260 there are 87,050 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
Image

Past Sales in Palm desert, CA 92260

Recent Sales in the Palm desert, CA 92260 area!

2390

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 12/6/2025
Image

Market Trends in Palm desert, CA 92260

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
Image

Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.

Image
We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
Image
Image

Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
Image

Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
✔
✔
✔
MLS Listing (1) Market Area
✔
✔
✔
Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
✔
✔
✔
For Sale Sign and Flyers
✔
✔
✔
Scrubbing our 275,000 Database of Active buyers for your home
✔
✔
✔
Open House
✔
✔
✔
Social Media Campaigns. Paid Boosted Campaigns that reach thousands
✔
✔
✔
Listing Rocket Campaigns
✖
✔
✔
Better Homes and Gardens magazine DataBase Post Card Mailing
✖
✔
✔
3D Matterport / Schematic Floor Plan
✖
✖
✔
MLS Listing (3) Market Areas
✖
✖
✔
Drone Photography Video
✖
✖
✔
Staging Consultation
✖
✖
✔
AI Enhancement and Staging
✖
✖
✔
Image

Real Estate Expert

Aaron Lanning

DRE 02067320

aaron@kostalanning.com | (951) 547-0716

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
Image
www.kostalanning.com/about-me/aaron-lanning
Image
Image

Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.